GROVE England Luxury Perfume Collections
Packaging design for interior fragrance brand, Heloise O'Hagan, embodying sustainable luxury
Packaging and brand design - Sorelle Health - Whole Food Supplements
Brand development Lucy Berridge Interiors Luxury Desk Accessories

Building Unforgettable Brands

We turn big ambitions into brands people believe in

ABOUT US >

Tablet displaying a website for a company called cloth, with a background image of natural, plant dyed textiles and a message about sustainable textiles.

Branding a modern British dye house

Hogshaw Farm annual membership cards and a brochure with information about farm activities and benefits.

Flying the flag for fun & adventure

Set of scented soy wax candles for Heloise O'Hagan in khaki and white packaging with minimalist design, including boxes labeled No. 9 and No. 15, along with a hexagonal white candle with embossed logo, displayed on a neutral background.

Redefining sustainable luxury

Laptop showing a bright, white kitchen with large windows, a marble-topped island, and a dining area with a round table and chairs, this is the website for Laura Butler-Madden, and award-winning interior designer.

An online home for aspirational design

Three bottles of dietary supplements for natural supplement brand, Sorelle Health, containing Vitamin B Complex, Multivitamin & Mineral, and Vitamin C, on a dark green background.

Repackaging natural health & wellness

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    grove england

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    sorelle health

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    cloth collective

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    heloise o'hagan

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    lucy berridge interiors

EXPLORE OUR WORK >

Making your brand impossible to ignore

You’ve built something worth talking about. Now your brand needs to make sure people notice. We uncover what makes your business distinctive, shape it into a compelling brand story, and bring it to life across packaging, digital and every customer touchpoint — creating a brand with the clarity, confidence and presence to grow.

Brand Strategy · Creative Direction · Packaging · Digital

EXPLORE HOW WE WORK >

  • Good by Design has given my brand personality and character helping me stay true to my identity and vision, especially around who my ideal target audience is - everything was possible and nothing was too much trouble.

    Sorelle Health

  • Their dedication to the project, meticulous attention to detail, clear communication, and ability to maintain momentum were invaluable. Good by Design's patience, skill set, creativity, organisation, and sheer hard work were the backbone of my brand's successful launch.

    Lucy Berridge Interiors

  • You’ve done such a beautiful job with everything...This has instantly catapulted the brand into the sustainability space.


    Cloth Collective

  • We could not have enjoyed working with Good by Design more! They are so systematic and diligent in their approach and made the whole process feel like an exciting journey, where each week we saw our brand coming to life. 

    Hogshaw Farm & Wildlife Park

  • Good by Design are total pros. They have their own way of taking what you have in mind and developing it further. They understood my needs and created a beautiful beacon for the work I do.



    With Hart Films

  • Good by Design are a class act. Talented, professional, creative and the breadth of their input seems endless. I feel very lucky to have been on this journey with them.


    Campion & Daughters

  • Good by Design listens carefully and then delivers above and beyond. They work deeper than the design; getting under the skin of a brief quickly and leaving no stone unturned.


    Heloise O’Hagan

ALL THE LATEST NEWS & MUSINGS FROM THE STUDIO

Featured
The Complete Start-Up Guide for Building a Luxury Brand
The Complete Start-Up Guide for Building a Luxury Brand

Launching a luxury startup? This is your roadmap from first spark to launch and beyond.

Read more →
Why Packaging Design Matters: The Key to Success for Food and Drink Start-Ups
Why Packaging Design Matters: The Key to Success for Food and Drink Start-Ups

If you’re a food or drink start-up, your packaging design isn’t just a practical necessity—it’s a business-critical investment. Your packaging is often your first and most powerful point of communication. It tells your story, conveys your values, and invites consumers to pick up your product. Here’s how thoughtful packaging design can set your brand apart.

Read more →
How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups
How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups

At our studio, we know start-ups often juggle tight budgets and big dreams, and that’s where we thrive—treating your brand as our own, finding creative ways to stretch every ounce of potential. Whether you're crafting luxurious perfumes, candles, or boutique bath products, here’s how to bring your vision to life.

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Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House
Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House

In the luxury market, a brand’s story is as vital as its product. For GROVE England, an emerging British fragrance house, we crafted an identity that reflects founder Laura Butler-Madden’s vision of nature-inspired elegance and timeless sophistication.

Read more →

THINGS WE’RE PROUD OF

2022 Pentawards Bronze logo with a brown pentagon icon on the left.
EasyFairs London Packaging Week
Muse Design Awards logo
'International Visual Identity Awards' logo, with an orange banner with white text reading, 'Winner'.