GROVE England Luxury Perfume Collections
Packaging design for interior fragrance brand, Heloise O'Hagan, embodying sustainable luxury
Packaging and brand design - Sorelle Health - Whole Food Supplements
Brand development Lucy Berridge Interiors Luxury Desk Accessories

We’re a strategy led brand & packaging design studio for luxury start-ups and purpose-driven brands.

We design for good.

Tablet displaying a website for a company called cloth, with a background image of natural, plant dyed textiles and a message about sustainable textiles.

Branding a modern British dye house

Hogshaw Farm annual membership cards and a brochure with information about farm activities and benefits.

Flying the flag for fun & adventure

Set of scented soy wax candles for Heloise O'Hagan in khaki and white packaging with minimalist design, including boxes labeled No. 9 and No. 15, along with a hexagonal white candle with embossed logo, displayed on a neutral background.

Redefining sustainable luxury

Laptop showing a bright, white kitchen with large windows, a marble-topped island, and a dining area with a round table and chairs, this is the website for Laura Butler-Madden, and award-winning interior designer.

An online home for aspirational design

Three bottles of dietary supplements for natural supplement brand, Sorelle Health, containing Vitamin B Complex, Multivitamin & Mineral, and Vitamin C, on a dark green background.

Repackaging natural health & wellness

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    grove england

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    sorelle health

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    cloth collective

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    heloise o'hagan

  • Luxury-branding-and-packaging-for-startups-and-SMEs

    lucy berridge interiors

  • Their dedication to the project, meticulous attention to detail, clear communication, and ability to maintain momentum were invaluable. Good by Design's patience, skill set, creativity, organisation, and sheer hard work were the backbone of my brand's successful launch.

    Lucy Berridge Interiors

  • You’ve done such a beautiful job with everything...This has instantly catapulted the brand into the sustainability space.


    Cloth Collective

  • We could not have enjoyed working with Good by Design more! They are so systematic and diligent in their approach and made the whole process feel like an exciting journey, where each week we saw our brand coming to life. 

    Hogshaw Farm & Wildlife Park

  • Good by Design has given my brand personality and character helping me stay true to my identity and vision, especially around who my ideal target audience is - everything was possible and nothing was too much trouble.

    Sorelle Health

  • Good by Design are total pros. They have their own way of taking what you have in mind and developing it further. They understood my needs and created a beautiful beacon for the work I do.



    With Hart Films

  • Good by Design are a class act. Talented, professional, creative and the breadth of their input seems endless. I feel very lucky to have been on this journey with them.


    Campion & Daughters

  • Good by Design listens carefully and then delivers above and beyond. They work deeper than the design; getting under the skin of a brief quickly and leaving no stone unturned.


    Heloise O’Hagan

ALL THE LATEST NEWS & MUSINGS FROM THE STUDIO

THINGS WE’RE PROUD OF

2022 Pentawards Bronze logo with a brown pentagon icon on the left.
EasyFairs London Packaging Week
Muse Design Awards logo
'International Visual Identity Awards' logo, with an orange banner with white text reading, 'Winner'.