HELOISE O’HAGAN

Strategy | Identity | Packaging | Copywriting

Brand identity and packaging suite for a new interior fragrance range.

Heloise is an interior designer whose luxurious soy wax candle range is consciously handmade in Britain.

Having already worked through a brand strategy to perfectly position the client and her offering, creating a consistent identity system that highlights her refined style, and crafting an emotive tone of voice that does justice to her creativity, we were tasked with creating a range of packaging that reflected the product focus of craftsmanship, well-being and sustainability, denoting a more meaningful sense of what luxury can be.

We wanted sustainable packaging that felt luxurious and covetable, so we sought to create a multi-sensory experience.

FEATURED IN

Red Magazine / Sheerluxe / Wardrobe Icons / You Magazine

Brand logo for Heloise O'Hagan with the tagline 'Elevating the ordinary to the extraordinary' on a light beige background.

The hexagonal logo balances the modern and traditional and is reflected in the shape of her fine-bone china vessels.

A white hexagonal soy wax candle with embossed lettering, beside a green cardboard box labeled 'Heloise O'Hagan' and 'Nº 9' with scent notes for orange, cinnamon, and clove, and a cardboard box with printed information in the background.
2022 Pentawards Bronze award badge with a black background, brown pentagon icon at the top, and white text below reading '2022 Pentawards Bronze'.
Golden text reads 'Muse Design Awards 2023 Gold Winner' above an illustration of a woman's face with flowing hair framed within a triangle decorated with Greek key patterns.

From the moment you first see the box, with its clean lines, blind-embossed lid and elegant, minimalist design, to feeling the soft friction as the box lid smoothly slides upwards, hearing the soft whoosh of air as it rushes out, releasing the fragrance inside.

A white scented soy wax candle for Heloise O'Hagan, in a rectangular geometric holder with an embossed logo, beside a cylindrical box with the same logo, both on a beige background.
A stack of two beige boxes with embossed and printed branding for Heloise O'Hagan, with the top box partially open revealing a white candle inside.
Stacked boxes of Heloise O'Hagan scented soy wax candles, one labeled No. 7 citrus, geranium, patchouli, and another labeled No. 15 fig, grape, on a brown background.

From the shape of the vessels to the monogrammed base to the blind embossed lids - the hexagon is inextricably tied to the Heloise O’Hagan brand.

Set of scented Heloise O'Hagan soy wax candles and packaging with a neutral background.
Collection of luxury scented Heloise O'Hagan candles in various shapes and sizes, with packaging in white and muted green tones, arranged on a neutral background.

Client Feedback

“Sensational work. You’ve been nothing short of outstanding since the days of creating our beautiful logo, your investment in our business know no bounds.

I could not fault their consultative approach and ability to lead and manage the entire design process while including me & my business in each part.

They work deeper than the design; getting under the skin of a brief quickly and leaving no stone unturned. Their research around my market and understanding of exactly how I needed my business to be portrayed through the branding they produced was exceptional.

Good by Design listens carefully and then delivers above and beyond.”

Heloise O’Hagan - Founder

NPD Design
Brand Strategy
Visual Identity
Packaging Design
Structural Design
Sustainable Design
Copywriting
Category Naming

DISCIPLINES

PENTAWARDS 2022
Sustainable Design, Bronze
Luxury Homeware, Bronze

MUSE AWARDS 2023
Sustainable Design, Gold

CLIENT

Heloise O’Hagan

SECTOR

Lifestyle & Beauty
Luxury Homeware
Home Fragrance

AWARDS

COLLABORATORS

Mark Wood, Photography