HELOISE O’HAGAN
Strategy | Identity | Packaging | Copywriting
Brand identity and packaging suite for a new interior fragrance range.
Heloise is an interior designer whose luxurious soy wax candle range is consciously handmade in Britain.
Having already worked through a brand strategy to perfectly position the client and her offering, creating a consistent identity system that highlights her refined style, and crafting an emotive tone of voice that does justice to her creativity, we were tasked with creating a range of packaging that reflected the product focus of craftsmanship, well-being and sustainability, denoting a more meaningful sense of what luxury can be.
We wanted sustainable packaging that felt luxurious and covetable, so we sought to create a multi-sensory experience.
FEATURED IN
Red Magazine / Sheerluxe / Wardrobe Icons / You Magazine
The hexagonal logo balances the modern and traditional and is reflected in the shape of her fine-bone china vessels.
From the moment you first see the box, with its clean lines, blind-embossed lid and elegant, minimalist design, to feeling the soft friction as the box lid smoothly slides upwards, hearing the soft whoosh of air as it rushes out, releasing the fragrance inside.
From the shape of the vessels to the monogrammed base to the blind embossed lids - the hexagon is inextricably tied to the Heloise O’Hagan brand.
Client Feedback
“Sensational work. You’ve been nothing short of outstanding since the days of creating our beautiful logo, your investment in our business know no bounds.
I could not fault their consultative approach and ability to lead and manage the entire design process while including me & my business in each part.
They work deeper than the design; getting under the skin of a brief quickly and leaving no stone unturned. Their research around my market and understanding of exactly how I needed my business to be portrayed through the branding they produced was exceptional.
Good by Design listens carefully and then delivers above and beyond.”
Heloise O’Hagan - Founder
NPD Design
Brand Strategy
Visual Identity
Packaging Design
Structural Design
Sustainable Design
Copywriting
Category Naming
DISCIPLINES
PENTAWARDS 2022
Sustainable Design, Bronze
Luxury Homeware, Bronze
MUSE AWARDS 2023
Sustainable Design, Gold
CLIENT
Heloise O’Hagan
SECTOR
Lifestyle & Beauty
Luxury Homeware
Home Fragrance
AWARDS
COLLABORATORS
Mark Wood, Photography