After nearly three decades of weaving experience, our client stands among a select few artisans in Portugal who meticulously craft cane and rope by hand, resulting in meticulously detailed furniture.

By reframing our client's image from a "quaint traditionalist" to a "valuable specialist," we successfully enhanced her brand positioning, propelling her business to new heights.

We developed an identity system that embodies her expertise, imagination, and professionalism, solidifying her reputation as a distinguished craftsman in her field.

Drawing inspiration from the intricate cannage weave, we designed a bold, geometric icon that symbolises her craft, infusing a touch of contemporary flair into this traditional art form.

To ensure versatility, we created a set of brand marks suitable for use across both digital and print materials, offering maximum flexibility and consistency in her brand representation.