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      <image:title>THE SCORE - The Complete Start-Up Guide for Building a Luxury Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - The Complete Start-Up Guide for Building a Luxury Brand - Make it stand out</image:title>
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      <image:title>THE SCORE - The Complete Start-Up Guide for Building a Luxury Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - Why Packaging Design Matters: The Key to Success for Food and Drink Start-Ups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - Why Packaging Design Matters: The Key to Success for Food and Drink Start-Ups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - Why Packaging Design Matters: The Key to Success for Food and Drink Start-Ups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodbydesign.co.uk/the-score/how-to-launch-a-luxury-brand</loc>
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      <image:caption>GROVE England - Fine Fragrance</image:caption>
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      <image:title>THE SCORE - How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups - Make it stand out</image:title>
      <image:caption>Heloise O’Hagan Candles</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - How to Launch a Luxury Brand: A Step-by-Step Guide to Brand and Packaging Design for Start-Ups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/66229c52-ef74-48a4-87bc-2c154dff3676/Grove+England+085.jpg</image:loc>
      <image:title>THE SCORE - Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House - Make it stand out</image:title>
      <image:caption>Moodboard for GROVE England’s visual identity</image:caption>
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      <image:title>THE SCORE - Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House - Make it stand out</image:title>
      <image:caption>GROVE England’s debut fine fragrance collection, ‘Anemone’</image:caption>
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      <image:title>THE SCORE - Creating GROVE England: The Story Behind Our Brand and Packaging Design for a Luxury Fragrance House - Make it stand out</image:title>
      <image:caption>Box - Foil &amp; print on G.F Smith Accent Antique Bottle - Litho print onto glass</image:caption>
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      <image:title>THE SCORE - Another win for GbD! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - We’ve won a Gold 2023 MUSE Award! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>THE SCORE - 5 alternatives to single-use plastics - Make it stand out</image:title>
      <image:caption>: Trebodur</image:caption>
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      <image:title>THE SCORE - 5 alternatives to single-use plastics - Make it stand out</image:title>
      <image:caption>: mybacs</image:caption>
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      <image:title>THE SCORE - 5 alternatives to single-use plastics - Make it stand out</image:title>
      <image:caption>: Notpla</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/b648813a-4262-4a2d-b967-178f93a2d5a9/GbD+INSTA_POSTS+235.jpg</image:loc>
      <image:title>THE SCORE - 5 alternatives to single-use plastics - Make it stand out</image:title>
      <image:caption>: Bscly</image:caption>
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    <image:image>
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      <image:title>THE SCORE - 5 alternatives to single-use plastics - Make it stand out</image:title>
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      <image:title>THE SCORE - Biodegradable, Compostable, Oxodegradable -What’s The Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/1686672071890-HH8BY4XQYVXKRWFS994X/image-asset.jpeg</image:loc>
      <image:title>THE SCORE - Biodegradable, Compostable, Oxodegradable -What’s The Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/1686671481165-7YYPV0P6ZRLHKH8BXAFR/image-asset.jpeg</image:loc>
      <image:title>THE SCORE - Biodegradable, Compostable, Oxodegradable -What’s The Difference? - Make it stand out</image:title>
      <image:caption>Paper &amp; pulp packaging</image:caption>
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    <loc>https://www.goodbydesign.co.uk/the-score/recycling-is-it-the-answer</loc>
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    <lastmod>2024-11-13</lastmod>
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      <image:title>THE SCORE - Recycling - is it the answer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/6a4553dd-6332-4ffb-89af-b1823186fb4c/WEF-Quote.png</image:loc>
      <image:title>THE SCORE - Recycling - is it the answer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/4bdfd0d4-d28d-477d-9213-bcb35a8b1d9d/Screenshot+2023-06-06+at+12.34.03.jpg</image:loc>
      <image:title>THE SCORE - Recycling - is it the answer? - Make it stand out</image:title>
      <image:caption>Linear vs Recycling vs Circular economy</image:caption>
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    <loc>https://www.goodbydesign.co.uk/the-score/unlocking-success-small-business-branding-strategies</loc>
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    <lastmod>2024-11-14</lastmod>
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    <loc>https://www.goodbydesign.co.uk/the-score/london-packaging-week-desirable-sustainability-authentic-sustainability-bwlha-87jdz</loc>
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      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 5: Change begins at the top - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/34728ae1-7632-4025-9878-933a1ee9f47c/Desirable-Sustainability-The-Takeaway.png</image:loc>
      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 5: Change begins at the top - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.goodbydesign.co.uk/the-score/london-packaging-week-desirable-sustainability-authentic-sustainability-bwlha</loc>
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    <lastmod>2024-11-13</lastmod>
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      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/342109da-aab6-4fb8-b135-2dd681bfb369/Good-By-Design-HoH_Candle-Packaging-CLASSIC-OPEN_.jpg</image:loc>
      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw - Make it stand out</image:title>
      <image:caption>Image ©Heloise O’Hagan</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7747374146213ae01cbe33/8a910798-15bf-4474-954f-97b784675ca2/Good-By-Design-HoH_Candle-Packaging-COLLECTION.jpg</image:loc>
      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 4: Waste is a design flaw - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodbydesign.co.uk/the-score/london-packaging-week-desirable-sustainability-authentic-sustainability-ebd2j</loc>
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    <priority>0.5</priority>
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      <image:title>THE SCORE - DESIRABLE SUSTAINABILITY PT 3: Iterate vs Innovate - Make it stand out</image:title>
      <image:caption>Image ©ClothCollective</image:caption>
    </image:image>
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